Small Business

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PAID ADVERTISING (4 Options)

1. FACEBOOK ADVERTISING CAMPAIGN ($300 credit) 

First we will discuss your goals and targeted audiences.  We will set up & manage your Facebook marketing campaigns so they target the perfect audience and drive you the best results over time.  Then a plan is created to develop and run through permutations of ad titles, content, images/videos and potential offerings.

We pay for the first $300 of Facebook Ad Campaigns every month.  We do NOT charge additional fees to increase your Facebook Advertising budget. 

A Computer Scientist will review the analytics on an ongoing basis to optimize your campaigns.  Additional funds will be allocated to the successful campaigns that generate the highest return on investment.  After the campaign, you will be provided with a report.

Social Media Advertising campaigns are ideal for growing brand awareness, generating leads, and driving conversions in the short term.  With well over a billion monthly active users, Facebook is the largest and most powerful social media advertising platform in the world.

Taking advantage of that platform, however, can be a difficult challenge.
To succeed on Facebook, understanding how to drive user engagement and effectively use audience targeting to get the most out of their advertising budget is essential.

The most successful brands are increasing their investments in social and gaining access to more qualified targeted audiences, along with in-depth analytics, through paid social media advertising. Brand awareness campaigns to lead funnels, we have got the tools to create the right ads for your business. 


2. GOOGLE ADVERTISING CAMPAIGN ($300 credit)

We will discuss your goals and targeted audiences.  We will create, set up & manage your Google Ad campaigns so they target the perfect audience and drive you the best results over time.  Then a plan is created to develop and run through permutations of keywords, ad titles, content, images/videos and potential offerings.

We pay for the first $300 of Google Ad Campaigns every month.  We do NOT charge additional fees to increase your Google Advertising budget. 

A Computer Scientist will review the analytics on an ongoing basis to optimize your campaigns.  Additional funds will be allocated to the successful campaigns that generate the highest return on investment.  After the campaign, you will be provided with a report.

Note: We suggest adding "Google Analytics" with this plan.

Get instant results with our pay per click (PPC) system. Google Ads are scalable and measurable. Compared to traditional marketing channels like TV and magazine advertising, online marketing is highly measureable, and Google Ads PPC is one of the most measurable of online channels. 

We can hyper-target the audiences you want to reach based on searchable keywords and narrow your audience by location, time of day, language, browser or device type and more.  The ads will also Access an enormous network of non-search users on properties like Gmail and YouTube and tons of partner sites.

Google Ads is a great workaround for new businesses because you don’t have to wait around so long to see results.  Such as, waiting months to see results from SEO.  We will optimize your adwords campaign to help get you more traffic and sales.


3. INSTAGRAM ADVERTISING CAMPAIGN ($400 credit) 

We will discuss your goals and targeted audiences.  We will create, set up & manage your Instagram Ad campaigns so they target the perfect audience and drive you the best results over time.  Then a plan is created to develop and run through permutations of ad titles, content, images/videos and potential offerings.

We pay for the first $400 of Instagram Ad Campaigns every month.  We do NOT charge additional fees to increase your Instagram Advertising budget. 

A Computer Scientist will review the analytics on an ongoing basis to optimize your campaigns.  Additional funds will be allocated to the successful campaigns that generate the highest return on investment.  After the campaign, you will be provided with a report.

Instagram is a highly engaging social media platform that helps to get your brand lots of attention and engage with new users. They Provide multiple audience types for creating the perfect target audience for your Instagram campaigns.

Another benefit of Instagram is it offers lower CPC (cost per click) than AdWords, Twitter, Facebook, and LinkedIn. Concerning video views, Instagram also have lower prices per video view on average compared to Facebook.

You can target specific demographics and locations, link directly to your website or landing page and gather data.  A business profile gives you access to analytics which means you can see stats and demographics on followers and likes. This can help you to define who your target audience is and what they like.

 

4. INSTAGRAM INFLUENCER CAMPAIGN (Video Ad Included)

A Computer Scientist will generate a report and evaluate the ideal Influencers based on the companies product/service, number of users you want to reach, budget, followers and engagement rate. Generally, we want to see an engagement rate of 3-5% on Influencers' posts. 

The followers are examined thoroughly. We make sure the influencers are not biased or one-sided on any particular issue that may compromise your brand’s identity.  Their engagement is examined to ensure their posts generate real audience comments or engagement. We have some of the most powerful software and tools to find the most authentic and genuinely influential leaders in the social media influencer world in real time.

Next, we will engage with the Influencers to negotiate a deal which can include better rates, bio links, wall posts, story posts, video ads, static ads, personal shout outs, etc.  We will create a 15-second video ad for the Influencers to use.  After the campaign, you will be provided with a report.  

Influencers are a trusted voice to help build brand awareness.  The relationship with their followers is what helps genreate sales. From the minute they talk about your product or service, sales generation starts.

Depending on the influencer’s channel and the length of the campaign, sales will be generated immediately, in bursts or over a number of weeks.

Influencers help give a creatively fresh perspective to help grow your social following. They think outside the box to transparently craft appeal. This will  grow your SEO and customer acquisition.  

BUSINESS BOOSTERS (8 Options)

1. GOOGLE BUSINESS PAGE 

We will reach out to Google and have a verification postcard sent to your location to validate the companies legitimacy.  After, we will set up your companies profile to display their name, address, phone number, reviews, pictures, hours and website link in relevant search results like Google’s Local Map Pack, Local Finder, and organic rankings in general.

Let's face it…the simpler it is for your customers to contact you, the more likely they are to do it. Each click that stands between them and your phone number increases the likelihood that they’ll give up.

This gives companies the opportunity to instantly interact and build a loyal fan base so past and potential clients can add or view reviews. Without a Google Business Page, you would be missing out on literally thousands of potential customers in your city, searching for services just like yours.

This allows companies to share the correct information on the web across multiple devices.  This will literally put your company on the (Google) map! 


2. GOOGLE ANALYTICS 

We will integrate Google Analytics directly into your website.  A Computer Scientist will analyze data and determine which channels drive most of the traffic to your website.  You will be provided a report with the websites results.

Google Analytics provides valuable insights that can help you to shape the success strategy of your business. It provides a lot of information about the people who visit your website like their age, gender, interests, devices, and location.

Bounce Rate is one of the most important metrics which refers to the percentage of visitors who leave your website after visiting only one page.  The reason for a high bounce rate could be that your website is not optimized properly or maybe your landing page is not attractive enough for them to sign up. 

The Computer Scientist will determine ways to enhance your costumer acquisition after analyzing the data and potential advertising permutations.  This will be provided in the detailed report along with pages that are experiencing a high bounce rate.


3. STANDARD WEBSITE 

We will develop your 5 page website with video, audio, images, descriptions of the business products/service and a way for users to dynamically contact your business.  We will incorporate your company logo and colors while giving the user an eccentric look & feel, while incorporating an amazing user experience.

Your customers expect you to have a website. Think about it. Would you trust a business that didn’t have a website?

Having a website is critical for a business to reach MORE CUSTOMERS to earn MORE MONEY.  A website is open 24 hours a day, 365 days a year.

You can provide both regular and prospective customers the convenience of reviewing your products and services when your store or office is closed.

Not only that, with so many interactive features and add-ons available, visitors to your website can contact you, sign up for your courses, schedule appointments and even purchase directly through your website even when when you’re away from your desk or after closing!


4. LANDING PAGES (2) 

We will learn about the product or service you are promoting and your goals associated with reaching you audience.  Then we will develop two landing pages with video, audio, images, descriptions and very intuitive call to action.  The more relevant the page to the ad, the more effective.

A landing page is a web page that allows you to capture a visitor's information through a lead-capture form. It is also a perfect way to promote a specific service or featured product. The SEO will improve if there are more landing pages associated to the main website.

Consider landing pages as your lead capturing workhorse. Offer a consultation, promotion, eBook, webinar, etc. Landing pages provide a very easy way to generate leads for your sales team that you can then easily segment, nurture, or distribute to your sales team.

5. 15-SECOND AD VIDEOS (4) 

We will create four 15-second videos that can be displayed on your campaign ( advertising, email, website, social media posts/stories, etc.).  This a great way to capture the attention of your targeted market.

With people gazing 5x longer at video than at static content, you can share the experience that you're offering, feature your product in action and deliver your message with video. 


6. BLOG ARTICLES (4) 

We will write four articles on topics that your users find interesting. After content approval, we will post the blog on your website and/or social media feeds for your users to read.

A company blog helps business owners get their message, mission, and personality in front of their target audience faster than print ads or snail mail brochures.

Blogging is great for SEO.  A blog updated regularly with blog posts that are high quality and on topics relevant to your audience is vital. It will make a huge difference to how your overall website performs with search engines. 

 

Blogging keeps the website & content fresh which let users know that your are engaged and still in business.  Connecting with users will entice them to stay on your website longer and visit more frequently.


8. EMAIL MARKETING (25,000 EMAILS) 

We will run your email marketing campaign by sending out your email campaign content, promotion, newsletter, etc. out to the 25,000 emails that you provide us. You will receive a report of the results after the emails have been sent out.  We can also discuss different paths to help increase the amount of email we reach out to!

An effective email marketing strategy is more than just a few images placed around a bunch of text trying to get the reader to click on a link or take the next step. It’s about flow and a nurturing your end user so that they don’t feel like just another email owner subject to the typical mass email efforts of a bland and boring company.

Personalization of your message to your audience. It’s amazing that over 70% of businesses overlook the use of personalization in their email marketing communication efforts with their database. Don’t worry though, we’ve got you covered and we’re all about being personable with our clients and that sort of attention finds its way into your email marketing efforts.

Combining your website with email marketing, you will reach new customers and generate repeat business.

SOCIAL MEDIA CAMPAIGNS (5 Options) 

1. Twitter page (10 posts & 15-second video)
2. LinkedIn page (10 posts & 15-second video)
3. Pinterest page (10 posts & 15-second video)
4. Facebook page (10 posts & 15-second video)
5. Instagram page (10 posts & 15-second video)

First we will discuss your goals and targeted audiences.  We will set up & manage your Social Media account so they target the perfect audience and drive you the best results over time.  

A personalized 15-second video ad will be created for your page. t10 posts will be created for your audience such as news articles, blogs, company updates, promotions, etc. This will help promote a service/product or informatively captivate your audience based on their interest.  After the campaign, you will be provided with a report. 

Consumers typically start their buying journey with research and recommendations from peers and social network connections.

Studies show that once a consumer has an idea of what they need or want, they start researching, and more then 70% of them go online to find educational material, reviews, and testimonials.  So if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy a product or service from another brand.

Our social media management services are perfect for growing your brand’s social community and engage with the right audience. We manage everything from curation of content to management of comments and everything in between.